All work is work!

I was in the studio last week with my artist and we were discussing how 9 to 5er's are always saying how we have it so good and they wish they could just wake up whenever they want and all this other stuff.

First off, I don't know anyone who loves to wake up and have to figure out how or if they will make any money that day. Secondly, it’s hard to stay motivated to keep going at something that doesn't have stability. So many times I used to sit, at home during the day, and I play with the idea of being an uber driver. I didn’t get a degree and have been working for myself since the age of 15 1/2. Right after cosmetology school my teacher hired me and I quit on my first day. Working for someone else is just not the kind of life I am meant to have.  So with that being said, I have to keep the fire lit under my feet. Constantly taking classes to improve my skills. Reading and listening to podcasts to stay informed on the latest things happening in my field.

So to respnd to the comment. No job is easier than the other.  They all require work. 

Women In Music Event

I produced my first event for Khrissy B of Nina Deuce. She called and had an idea to have a panel of all women to discuss their trials and triumphs in the music and entertainment industry. Having a music background in music I was on board immediately as I could add value on all sides to this event. 

Of course when planning and event you always feel there is more you could have done. This or that didn't happen as planned. You immediately see what you could have done differently or better. But you have to stop and give yourself a pat on the back for a job well done. I sent an email out to the attendees recapping the event. I received so many replies saying that the event was amazing. It was very informative and people walked away inspired and motivated. 

The best part about my job is when it's over and the client calls you again for another event. We are currently planning our Men N' Music event scheduled for Sunday, June 11th. I pride myself on being super efficient and an asset to every project I'm working on. I am grateful for every opportunity to be of service.

Feelings are not facts

In business, well in life period, we have to stop taking things so personal. Stop making life altering decisions based on our feelings. I think a lot of times we use how we feel as an excuse to do or not do something. It is a big hinderance. Bigger than any let down or disappointment. Your feelings will tell you can not start a new business but the fact is you can! 

I know starting a business can be overwhelming. You don't know where to start. You don't know how much money you need to begin. The only thing you know is that you have a product or service you want people to receive.  That's honestly all you need.  You can do whatever you think you can do and what you can't do you can pay someone to do it for you. Don't let your feelings keep you from success. They are not facts!

 

Stick to your Prices!

Have you ever went to a restaurant and looked over the menu and they had exactly what you wanted? After reading all the ingredients and getting all excited what do you do next? Do you ask the waiter can he give it to you for a discounted price? Do you tell them that the place around the corner charges X amount? No. You just order what they have for the price offered. Now, not everyone will be able to afford what your selling. And it is okay at times to work with people but stay firm on the prices you have set.

When I was running my accessory business, we made the mistake of having a lot of sales. We made hand painted earrings, necklaces, ponchos and a few other things. It took time to get everything ready for shipping and nothing on our site was over $35 full price. For the work we were doing we should have been charging a lot more. You get excited from seeing a lot of orders from a big sale but that soon created a problem for regular priced items. We would get emails from customers who LOVED our products. They would be inquiring about when the next sale was. It's like we were making products with the intent to sell them at a discounted price. 

As a business owner I know how important it is to acquire customers and get them to keep coming back. You want to have incentives to get them in the door. Get creative. Have a social media giveaway. Get your products the the right influencers. Offer a first time customer or welcome discount. You definitely want to follow nation wide sales like Black Friday and Cyber Monday. But other than that, stick to your prices. Make customers see the value in your brand with your presentation.

Being yourself makes all the difference.

I am a few months into my business and things are going great. I do feel a little overwhelmed because I am pretty much starting from scratch. The branding field is new to me and there are so many things that I plan to accomplish in a short amount of time. I am blessed to have a husband who shares his knowledge and expertise in certain areas with me. But just like anyones advice, I take the meat off the bone and move forward with what I feel is right for me and my business. Everyone has opinions on what you should be doing, how you should be doing it, and when. What is most important is that you present something that is an extension of you. Something that you will be able to keep up with ease. Show your personality. Let your uniqueness shine through your social media post. Just because you are selling a product or service doesn't mean you have to follow certain rules of conduct guidelines to be successful. People can see right through facades. Being yourself makes all the difference!

Why isn't your brand growing?

I am no expert but I do pay attention to what works and what doesn't. I learned the hard way when I owned my accessory business by not listening to the advice that was given to me. I was so caught up with wanting things to go a certain way based on what I thought would work. No matter what you think will work or what you think your customers will support, the bottom line is, FACTS don't lie.  A lot of times we go against the facts and justify it by saying " That may have worked for them but I know my customers." That way of thinking will always have you further away from where you would like to be. There are different ways to becoming a successful brand but there is a formula that will help structure your brand in the best possible way.

There are certain things that you can do in your business that will help you move in the direction of success. For example, lets take social media. The post that have the most likes, KEEP posting those types of pictures. Compare the pictures with low engagement to those and see what you can improve with the low liked pictures. Stop posting things your followers don't want to see. 

You can not be attached to your product to the point where your judgement is clouded. If customers don't like and outfit your selling, sell something else. Do everything you can in the most strategic and effective way and if you aren't seeing positive changes you may want to try something different. I did!

Just do it!

 Im just gone keep it real with you. Sometimes I just want to lay in bed and do nothing. For a good week sometimes. Being your own boss is great but there is no clockin' in or out. You have to seize opportunities when they come and make adjustments in your schedule to accommodate clients/ customers. This can cut into your relaxation, vacation, and sometimes holidays.

It's real easy to fall into a lazy trap. It's super comfortable  but success isn't there. Don't keep putting things off. Everyday,  wake up with purpose and agendas. It doesn't matter how far you may be from the goal. Just start somewhere. 

The key word in work from home is WORK!

Both me and my sister work from home.  It's funny because when we say that I feel like people get a mental picture of us on the couch in pajamas watching HTGAWM and Netflix all day. 

My days start off with my 8am alarm going off followed by a 30 minute work out.  I have a smoothie and take my hubby to work.  Sometimes I stop off at the market if need be or run a couple errands.   

Once I arrive back home my day consist of building websites, responding to emails,  phone consultations, writing, cooking, and cleaning.  No tv is on just books on audible or music. Sometimes I stop to eat when I can remember that I'm hungry. 

My mom calls and the conversation is as follows.

Her: Hey Bob ( that's what she calls me) what are you doing ?

Me: At home working. 

Her: Oh wanna go to the movies? 

Me:  No! I'm at work! 

This conversation happens at least once a week. Note to self. Get an office. Clearly working from home is code for unemployed. 😭😭😭

It All Started When....

Somebody sent us an email about exposure. They wanted our products to be given to celebrities at one of the big award shows. You know, those gift bags they give them in hopes they will wear or use it and mention you when they do. Oh, and the best part is it was only $10,000. This made me kinda irritated. Companies didn't care that they were misleading me. They found my company at random, sometimes not even knowing that what they were offering wouldn't work because of the type of products we made. We were just a copy and paste. Now,  I'm never mad at a copy and paste. It saves time. But the least you can do is do the research on us and reference something so we know you made a little effort. 

Going to award shows, I know exactly how they work. You would be so lucky if your product makes it to their assistant. This was not the last email we received. They came at least once a month. In my head I'm thinking I can just use my resources and get my stuff directly to who I wanted to have it. If it was within my reach of course. And I did. I have always been relentless in getting things done and with the results that I aimed for. I didn't understand the word No. I still don't. Anything is possible but it takes work. Sometimes people just don't want to do the work but they want the results to still come. That sounds like magic to me. Don't get it twisted, its #blackgirlmagic around here! I'm just saying.

After co owning and running an accessory business for over 5 years I have decided to leave and start my own brand and creative consulting company, BCG Branding. I am so excited. I have always helped other businesses because I knew what it was like to do everything and have no outside help that didn't cost a gazillion dollars. 

I am literally two weeks into my business. I have my  logo and website. I am currently finishing up two clients with clients awaiting.  Don't let people, even those who love you, discourage you. Sometimes they wont understand your God given vision and things may not make perfect sense to them. They can only speak from their vantage point. Don't be mad at them either. Don't let it stop you. Do it anyway. Don't wait. If you are waiting for the right time to get something started you will be waiting forever.

I believe that I have something great to offer this world. My light shines bright. Please wear your shades.